Truth Campaign

In the Fall of 2023, I took my senior seminar in digital rhetoric. For my individual research paper in this class, I chose to expand upon my interests in non-profit communication campaigns, health communication, and persuasive/ educational communication strategies. I examined the truth® campaign’s social media accounts to understand what message themes and characteristics were used, along with if/how fear appeals were incorporated, as defined by Witte’s extended parallel processing model.

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