In the Spring of 2024, I took a course called media production for social change that gave me the opportunity to work directly with a local non-profit, the Fredericksburg Regional Food Bank. Throughout the semester, I worked with a classmate to develop a short campaign plan to increase the amount of high schoolers who volunteer with this organization over the summer. After conducting thorough research on the organization, we determined our target goal and audience, created campaign materials, and provided branding suggestions.
This campaign was split in two parts. First, we created social media graphics and copy; second, we filmed and edited original promotional videos. My partner and I each produced our own deliverables, ensuring all work remained cohesive and goal-oriented. Please note that my partner’s graphics and video are not included on this site to maintain privacy.
Part 1
The above document is what we sent to the organization after completing the first part of this campaign. The posts highlighted in yellow are the ones I created, but we came up with the ideas together to create a cohesive campaign that would meet our goal.
Part 2
For the second part of this project, my partner and I each interviewed people from the food bank and filmed one of their volunteer events to create two videos that fit into our campaign.
My video was titled “Why Volunteer?” Click here to access a Dropbox folder with the video. I also created a suggested video description and thumbnail the organization could have used if they chose to post the video.
Description
While volunteering at the Fredericksburg Regional Food Bank has a positive impact on our community, it can also provide many benefits to you as a young adult! Dominique Thomas, our volunteer coordinator, explains more about why you should join our mission. Learn about all the benefits volunteering can have on you and visit fredfood.galaxydigital.com/ to sign up now.
Music track: Building Dreams by Aylex
Source: https://freetouse.com/music
No Copyright Vlog Music for Video
Thumbnail
The video was posted to the Fredericksburg Regional Food Bank’s Facebook account. See the post here.
